I’m Joe, a digital designer from the United Kingdom
I love product & turning ideas into immersive and converting experiences.
02 Work
Projects
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Fashion
My Clothing Brand
Dark and grungy clothing brand built from scratch. Streetwear that's considered and elevated, from the brand identity to the garments.
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Brand Identity
Named Collective
Uni Marketing and PR brief for Named Collective. Graded First Class, 77%.
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Buying & Merchandising
NEXT A/W 25/26 Collection
Fashion buying report for NEXT. Top score in the module at 82%, and got a formal work experience offer from NEXT off the back of it.
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Retail Design
Selfridges
Visual merchandising concept for Selfridges as part of my uni module. Graded 67%.
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Marketing
TriMas Internship
Marketing internship where I actually got stuck in, running campaigns and creating brand assets in a proper corporate environment.
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Digital Product
North Hertfordshire Council
Replaced a council's paper-based food-safety compliance process with a digital system I designed and built — dashboards, staff accountability and automated record tracking.
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App Design
Arc26
A productivity and accountability app I co-founded. Led product strategy and UI/UX, using AI-assisted design workflows to go from concept to prototype fast.
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Web & Marketing
Surveying Firm
18 enquiries and 10 clients from £80 of ad spend in month one. Built two bespoke websites with SEO, lead-gen and Google Ads, tracked end-to-end in GA4.
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Trend Forecasting
Trend Forecasting
Uni module on how trends actually start and spread, from subcultures and music scenes to what ends up in Zara six months later.
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App Design
Slimmer App
Women's fitness app that uses AI facial scanning to personalise your workouts and photo recognition to auto-log your meals.
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Digital Product
CV Lab SaaS
Full UI/UX design for a CV building SaaS app, from early wireframes through to final screens and a complete design system.
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Product Design
Soundbar Pro
Concept case study: why Apple's HomePod failed to lead the smart-home market, and a premium Apple-designed smart speaker concept to fix it.
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Brand Identity
Make Progress
Brand identity and Meta ads for a Birmingham community event. Built the visual identity from scratch and ran the paid social campaigns myself.
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